Nintendo's "Play As You Are," Campaign Is Aimed at Female Gamers

On September 18th Nintendo of America announced their new "Play As You Are," advertising campaign.  The campaign features New Super Mario Bros. 2, Art Academy: Lessons for Everyone, Professor Layton and the Miracle Mask, Style Savvy: Trendsetters, and Sparkle Snapshots 3d, all available on the Nintendo 3DS and 3DS XL platforms. Three notable female models will be participating in the advertisements displaying the games and promoting the idea that "all kinds of women and young girls can explore their interests and express their individuality using the portable Nintendo 3DS - whether they consider themselves gamers or not."

The models featured in this campaign will be:

Olympic gymnast and gold medalist, Gabrielle Douglas

Image credit to Ebony.com  http://www.ebony.com/entertainment-culture/dougies-fresh-16-year-old-gabrielle-douglas-poised-for-gymnastics-gold

Actress and Blogger Dianna Agron, known for her role on Glee,

Image credit to  http://glee.wikia.com/wiki/Dianna_Agron 

and Sarah Hyland, actress on the television show Modern Family.

Image Credit to  http://www.tumblr.com/tagged/sarah-hyland?before=1339204365

"These women are all amazing role models with their own unique tastes and talents. They know firsthand how Nintendo 3DS can keep them entertained and engaged wherever they go.  We think young girls and women of all ages will enjoy hearing what they have to say about their favorite games  and activities on Nintendo 3DS," 

       -Scott Moffitt, executive vice president of Sales & Marketing for Nintendo of America.

You can look forward to seeing these faces a great deal when the campaign officially launches on October 1st, 2012.

-T