In a press release yesterday (September 7th, 2012) Activision announced that the company would be releasing their game, Skylanders Cloud Patrol on the new Kindle Fire HD. The game, available now for the Iphone, Ipad and Ipod Touch, features characters both new and returning from Skylanders Spyro's Adventure in a touch-screen based, troll-shooting, extravaganza. In a Yu-Gi-Oh-like twist, parents and children can buy real-life Skylanders toys and use special codes found within the packaging to acquire a digital likeness of their newest purchase, and play as that character in-game.
There is a twinge of marketing genius in the addition of the Kindle as a platform for the game. Players will now be able to purchase new toys/characters in game through the Kindle's connection with Amazon.com at the simple push of a button. The toy will be shipped to the already specified Amazon profile's address, and the character will be instantly available to the player without any need to wait for a physical copy of the code.
It's interesting to note that this marketing tactic is being used fairly soon after the release of the information by the NDP Group stating that Mobile Gamers are now the largest gaming populace in America, and that Digital Gamers have the highest number of games and apps acquired due to their affinity for instant access. Spot-on marketing Activision, as always.
-T
*Skylanders logo property of Activision
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